Syllabus AT 104 SPRING 2011

AT 103

Basic Design I

Prerequisite: None.

Semester: Fall 2011

Instructor: Prof. Mandrile

Email: amandrile@newhaven.edu

Office : Gate House # 106

Phone Ext: 7493

Office Hours

Mondays & Wednesdays: 2:10 to 4:30 pm

Tuesdays &Thursdays: 11:30 am to 12:10 pm & 2:10 to 3pm

Class Time / D201

AT 103- 02: M-W             12:15 AM- 2:05 PM            Final Exam: Thursday Dec. 15 / 11:00 – 1:00 am

AT 103- 03: T-TH             9:25 AM- 11:15 AM            Final Exam: Thursday Dec. 15 / 8:00 – 10:00 am

AT 103- 04: T-TH            12:15 AM- 2:05 PM             Final Exam:  Friday Dec. 16     / 2:00 – 4:00 pm

Course Description:

A foundation course that includes exploration of two-dimensional visual elements–line, color, texture, pattern, value, shape, size, placement, figure-ground and their effective use in visual communication.  The course focuses on introductory concepts of two-dimensional design and a close examination of color theory through the interaction of form and color for greatest effectiveness in pictorial compositions.

 Course Objectives

·       To recognize two dimensional visual elements experimenting with techniques and materials through traditional (and digital methods) of image generation and manipulation

·       To comprehend the relevance of color theory and color systems for artists and designers

·       To be aware of the significance of the symbolism of color within different cultures

·       To use a sketchbook as a means of recording concepts and images, and through that understanding the importance of the Process in creative thinking and production

·       To gain confidence in drawing, sketching, painting and compositing abilities

·       To Explore and understand the usage of color, structure and form in art and design through a historical survey

·       To become aware of Contemporary Art and Design issues

·       To be able to analyze image concept and content in visual communication

Course Outcomes

Upon completion of this course, students are expected to:

·      Analyze the basic concepts of image and how they are
used in the field of visual arts, graphic design, multimedia and interior design

·      Explore various materials and techniques that better translate conceptually and aesthetically the visual proposal

·      Identify relationships between text and image

·      Identify the elements and principles of design

·      Apply theory to practice in project work

·      Integrate basic principles of visual representation within studio based practice

·      Analyze final project outcomes

·      Develop a theoretical context for project work

·      Use professional presentation techniques in the development of personal portfolio

Class Structure

This is a Lecture and studio based class. Each subject will be introduced with a lecture, video and/or demonstration. Classes will begin with assignments’ introduction, review and or critique of projects assigned in previous sessions.

Grading Policy

65% Class Projects’ Assignments and Presentations

15% Final Exam: Story Board and Research Paper/Presentation 

10% Sketchbook

10% Attendance and Participation in class

Continuous assessment: All projects will be evaluated on the following criteria:

Creativity: concept and execution; design development and presentation.

Attendance and Class Participation Policy

A.   Attendance

Due to the nature of the course, your attendance is mandatory. As in other design courses, you are expected to be on time and be prepared to work in class.  If absent from class, you are still responsible for the material covered. Demonstrations and explanations given in lectures and studio sessions may present information that is not accessible through readings and independent research. If you know you will be absent to class, you must contact the instructor in advance.

You are allowed 2 unexcused absences for the class. A third unexcused absence will result in a drop of one full letter grade for the FINAL GRADE. (e.g.an “A” will drop in a “B”) . 6 unexcused absences will result in a failing grade (F) for the course.

Students arriving after the scheduled beginning time for class and up to 10 minutes late will be considered tardy. Three late = one absence per course. Students arriving more than 30 minutes late will be counted absent.

B.    Participation in Class

Deadlines are given for the completion of all projects. The deadline means that all works must be completed and the project must be submitted as specified. Allow sufficient time for the completion of assignments. Keep in mind that all class projects may be revised or reworked after critiques to be submitted in the Final Portfolio.

You are expected to participate in critiques. Marks will be deducted from class participation grade when a student fails to bring the appropriate equipment or does not have prepared assignments for class and critiques.

Critiques provide a forum of discussion. Attendance at all Project’ Critiques is mandatory

For further details about attendance, plagiarism and other Academic Policies & Regulations, please refer to www.newhaven.edu/studenthandbook

Required textbook

Launching the Imagination

A comprehensive Guide to Basic Design/ 3^rd Edition

by Mary Stewart

Mc Graw-Hill Humanities, 2008

ISBN-10: 0073526487

           

Supplies List

• Sketchbook
• Pencils: HB/2B/ 4B/ 6B
• Color Pencils and Markers
• Magazines and Newspapers
• Scissors
• Metal Ruler 12/18”
• Exacto knife / Blades
• A3+ PORTFOLIO
• White Bristol paper and Illustration boards
• Black construction paper
• Black Ink
• Brushes: Round and Flat (Windsor & Newton/Cotman/Winton)
• Acrylic Painting (Black, White, Yellow, Red & Blue)
• Masking tape
• Further Construction, color papers, cardboards, or additional supplies may be needed depending on the development of individual projects

Textbook can be purchased at Campus Bookstore or Online.

Art Supplies can be purchased with discount for UNH students at Hull's Art Supply & Framing

1144 Chapel Street / New Haven, CT 06511/ http://www.hullsnewhaven.com/